We appreciate that Return On Investment is a huge priority for a business owner. Quite often we find that companies aren’t aware of the ‘Lifetime Value’ of a customer. This can be very revealing if you have never considered this.
There is also an enhanced calculator which you can download on this page.
Here is the simple version
| Right, so now you have calculated your Lifetime Customer Value, what does it mean?
Well, it is the additional average revenue you get from each new customer you acquire. Now, this is actually a very significant number because it can help you determine not only what you can afford but what you should be spending on your marketing. The version above doesn’t take into account the cost of the goods or fixed costs but it’s the first step in trying to understand the principles behind the thinking. For the more advanced calculator which gives you the opportunity to enter other variables CLICK HERE For more information on this, please ask for our special report “The 3 Ways to Increase Business Regardless of the Economy”, which goes into more detail how the enhanced calculator can help you and then you can try the enhanced version of the calculator to calculate the precise number. |
