SEO Explained
Videos Explaining Why SEO And Site Promotion Will Help Your Business
We appreciate that many business owners will know little or nothing about Search Engine optimization and ‘inbound marketing’. These videos explain in simple terms some of the major areas involved and how your business can benefit.
These videos help you understand the potential (no matter what your internet knowledge is).
Click on the blue links to watch the videos (they will open in a separate window). All the videos are less than 4 minutes long.
1. People Are Looking For Your Business, Are They Finding You?
Phone books will soon be a thing of the past as people are turning to the internet to find information on local businesses in their area. Over 50% of people in the UK have dispensed with their phone directory. This video shows just how powerful traffic from the internet can be for your business, especially compared to things like advertising in the local paper.
Video 1 Are People Finding you ?
2. How to Find Out What People In Your Local Area Are Searching For Online
Google is currently the top search engine online. When people want to find something online, a majority of them use Google. Google actually keeps track of what people search for and you can use this tool to find out exactly what people are looking for. It also gives you an idea of the number of people searching for these terms every month too. It is incredibly powerful.
It is important to understand WHAT people are searching for, so you can make sure that your website appears in the search results. This video explains how to use the Google Free Keyword Tool.
Video 2 How To Find What Local People Search For
3. What Is Search Engine Optimization And How Can It Help Your Business ?
One of the most common questions people ask is “What is SEO, and how can it help my business?”. Search engine optimization, or SEO as it is commonly called, is the process of “optimizing” your website for the search engines. In other words, it is the process of preparing your website so the search engines rank it well in the search results.
Video 3 Search Engine Optimization And How It Helps
4. What Is Pay Per Click And Is It Right For Your Business?
Many businesses spend a lot of money on pay per click (PPC) advertising. Let’s take Google for example, if you go to Google.com and perform a search, ads appear at the top and sides of the search results. These ads are known as “ppc”.
5. How Can Facebook Help Your Business?
There has been a lot of talk about Facebook in the media recently. Facebook is a global social networking website and is one of the most popular places on the net, with over 1 billion messages being sent a day. Many people use Facebook as a way to connect with old friends but it has also become a major part of many businesses as they use it to promote and share information.
Businesses have been using Facebook with a lot of success. As people spend a lot of time on this social network, and it can be a great way to get the word out about your business. In fact, if you aren’t using Facebook to promote your business you are missing out on an incredible opportunity.
Video 5 Facebook And Your Business
6. How Can Twitter Help Your Business?
It seems one cannot turn on the news without Twitter being mentioned. Twitter is a free social networking and micro-blogging service which allows its users to communicate with each other through short messages known as “tweets”. Though Twitter is not as popular as Facebook, it continues to grow very rapidly.
Most people on Twitter are there to network, and it can be a very powerful way to share information about your business.
7. The Power Of Article Marketing For Your Business
Article marketing is a very powerful form of web promotion, and it can easily be applied to local businesses as well. Article marketing is a type of advertising in which businesses write short articles related to their respective industry, and they are then released for free distribution to the many article directories that appear on the internet. It is not uncommon for a well-written article to appear numerous places on the net. This could bring you a great deal of exposure.
Video 7 Using Article Marketing
8. Using Online Press Releases
No doubt you have heard of press releases, and perhaps even have some experience with sending them out for your local business. Press releases can be distributed online and can be a powerful way to get ‘news’ out about your business.
9. Taking Advantage Of YouTube And Other Video Websites
Online video is very popular. Getting your business on YouTube and the other big video networks has many advantages and is not as difficult as you may think. See how this can help YOUR business.
Video 9 YouTube And Other Video Sites
Using An Email Capture Service For Your Business
10. No matter how compelling your website is, a large amount of your visitors are going to visit it once and never return. Some of them may even think in their minds, “I need to check this out again later”, but they forget.
Using an email capture service can be a great way of storing visitors information and subsequently marketing to them.
11. Why You Need to Be Tracking Your Statistics With Google Analytics
Have you ever ran an ad in the newspaper only to wonder how many people really took the time to read it? Have you ever paid for a billboard on a highway, only to wonder how often it is looked at?. With a web site, you don’t need to wonder these kinds of things, because it can be tracked easily.
Google Analytics is an incredibly powerful statistical tracking service that is provided by Google free of charge. See how it can help you.
Video 11 Tracking Your Web Site Traffic
How Does A Search Engine Work ?
There are 3 main Search Engines. Google, Yahoo and Bing. As over 66% of traffic comes from Google that is where we concentrate our efforts.
When you sit down at your computer and do a Google search, you’re almost instantly presented with a list of results from all over the web. How does Google find web pages matching your query, and determine the order of search results?
In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located.
When you perform a Google search, the programs check their index to determine the most relevant search results to be returned to you.
So the Search Engine is really just an enormous index of everything out there on the Internet. Google is fanatical about returning the most accurate results for people that search. That way people continue to return to Google.
For your site it is vital that when someone types in the search phrase (or keywords(s) as they are commonly referred to) for which you are trying to rank for, that you appear on the first page of the ‘search results’. 90% of traffic comes from the first page.
An Example
You are Accountants in Manchester. We determine that people enter the search term ‘Accountant Manchester’.
So you want to ‘rank’ for that keyword. We use several techniques to get you the Page 1 ranking. This includes ‘on page’ and ‘off page’ optimization. These two combined represent what is called Search Engine Optimization or SEO as it is commonly known.
‘On page’ is exactly that, making sure that when Google looks at your site it knows that you are related to ‘Accountant Manchester’.
‘Off Page’ is more complicated and involves primarily building links from other sites to yours. Google sees these links as votes for your site.
So effectively we convince Google that if someone looks for ‘Accountant Manchester’ that you are a prime candidate
We then build a monthly marketing plan for your site which builds its strength and presence on the Net.
Why Is No One Visiting My Site ?
We estimate that over 99% of web sites are created only with ‘design’ in mind. Very little or no thought is given regarding optimizing them for the ‘search engines’.
Very simply you must be optimized for the keywords that people are using to search. You may be on Page 1 of Google for several keywords BUT if no one is searching using those terms then no one will visit you.
Example
JK Accountants in Manchester are not getting any visitors. This is because they are ranked highly only for terms such as ‘JK Accountants’. No one is searching using that phrase !.
The solution is firstly to identify the right keywords ie search terms that people are entering on a regular basis and then get your site optimized for these terms.
The online environment is becoming increasingly competitive, and those Companies that perform Search engine optimization and site promotion will have a decided advantage with more visitors and clients.
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